Coca Cola and their Marketing techniques Case Study

Coca Cola and their Marketing techniques - Case Study Example In recent years due to increased competition the company has involved itself in ownership of franchises all over the world. The coca-cola company produces a wide range of products, including: soft drinks (Coke, Fanta, and Sprite), Mineral water (Dasani), non-carbonated beverages (PowerAde sports beverage, flavored tea Nestea). In general the Coca-Cola Company (TCCC) only produces syrup concentrate which is then sold to various bottlers throughout the world who hold a Coca-Cola franchise. Coca-Cola bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise the resulting Coca-Cola product to retail stores, vending machines, restaurants and food service distributors. The Coca-Cola Company offers nearly 400 brands in over 200 countries, besides its namesake Coca-Cola beverage. Diet Coke was introduced in 1982 to offer an alternative to dieters worried about the high number of calories present in Classic Coke.2 The Company also introduced new soft drinks to satisfy a widening spectrum of tastes. Born in Germany, Fanta was introduced in the United States in 1960; today the Fanta family of flavored soft drinks has become one of the best-selling brands in the world. Sprite, a lemon-lime drink, followed in 1961, and in 1963 the Company introduced TAB, its first low-calorie beverage. In 1960 the Minute Maid Corporation merged with the Company, adding frozen citrus juice concentrates and ades under the trademarks Minute Maid and Hi-C to the Company's array of beverages. The Coca-Cola Company offers nearly 400 brands in over 200 countries, besides its namesake Coca-Cola beverage. This includes other varieties of Coca-Cola such as Diet Coke (introduced in 1982 ), which uses aspartame , a synthetic phenylalanine -based sweetener , to eliminate the sugar content of the drink; Caffeine-free Coke ; Cherry Coke (1985); Diet Cherry Coke (1986 ); Coke with Lemon (2001 ); Diet Coke with Lemon (2001); Vanil la Coke (2002 ); Diet Vanilla Coke (2002); Coca-Cola C2 (2004 ); Coke with Lime (2004 ); Diet Coke with Lime (2004 ); Diet Coke with Splenda (2005 ), Coca-Cola Zero (2005), Coca-Cola Black Cherry Vanilla (2006) , Diet Coca-Cola Black Cherry Vanilla (2006), and Coca-Cola Black Tab was Coca-Cola's first attempt to develop a diet soft drink, using saccharin as a sugar substitute. Introduced in 1963, the product is still sold today, however its sales have dwindled since the introduction of Diet Coke. The Coca-Cola Company also produces a number of other soft drinks including Fanta (introduced circa 1942 or 1943) and Sprite. Fanta's origins date back to World War II

Fashion, popular pleasures and media Essay Example | Topics and Well Written Essays - 2250 words

Fashion, popular pleasures and media - Essay Example The essay "Fashion, popular pleasures and media" talks about media, fashion and popular pleasures. The anguish in choosing the reading material for the aware and modern women helps define the difficult relationship between feminism and fashion. Even though she has an aversion towards the way women are portrayed in media but she herself is an active participant in the utilization and enjoys clothes and shopping. A six-year-old Sally and an eight-year-old Billy are sitting in front of the television enjoying their favorite programs. Suddenly an advertisement disrupts their favorite television show. The advertisement shows a woman cleaning a kitchen with a product that looks to be easy and enjoyable to use. The woman is smiling while she does her chore as she turns towards the camera and states on how quick the product helped her to clean the kitchen. Both Billy and Sally sit patiently through the advertisement and wait for their show to restart. They do not pay any attention towards th e advertisement. This is a scene that takes place at every household. Even though the time span is very short but the social impact is way beyond our imagination. A lot of individuals live their lives without being aware that how there advertisements shape their lives and how their roles get socialized. Advertisements places genders into given set roles and help perpetuate gender stereotypes. Gender representation has always been vital in order to understand what it actually means to be male or female. In the images provided to us in the patriarchal mass media surrounding us, it is always supposed that it has been encouraged to mould oneself according to a set ideal. For women, it means passivity, elegance, beauty, and good domestic ability. While for a man it means being aggressive, competitive and business minded. Now in the 21st century however, these ideas no longer seen important in order to be accepted into a society. Now, women are often self-reliant and career focused while a lot of men feel that it is their right to express themselves and indulgence themselves, to love and be loved. The new woman and new man are present in the contemporary society but the representation in advertisement is otherwise. As it is seen in the media, the role of women is highly limiting and stereotypical. Association of women with specific domestic roles has been solidified in advertisement. Women have been portrayed not as decision makers but as domestic providers who are dependent on men and are sex objects. Even though the number of offensive advertisements has declined but women are still seen as belonging to the private life of their homes. Women have to play multiple roles. One dimension is the fulfillment of her home duties and the other being a complete sex object. Early on, in the beginning of the nineteenth century, media provided a very clear cut distinction in roles of gender and the different variations within which they are exhibited. The typical

Maslow's Hierarchy of Needs Essay Example | Topics and Well Written Essays - 750 words

Maslow's Hierarchy of Needs - Essay Example This hierarchy applies to humans individually. Every one has different needs and requirements and therefore they move across the hierarchy differently. For example if you put Bill Gates in this hierarchy, then he might only need to fulfill his self actualization need because all his previous needs have already been fulfilled. Some one might not require safety need because he or she might not give much importance to it and therefore directly move to the esteem need. People with different age bracket and with different sex have different requirements with respect to these needs. The biological need is the basic need and therefore it remains the same for males or females. People with 18-30 year age bracket require this need more because these people are not usually established and are working hard for a better living where as people above this age bracket usually are settled and has less of this need. Safety need is more amongst females as compared to males as they feel more insecure than men. Belongingness and love need is equally important for either males of females or person of any age group. It is surprising that women have more of esteem needs than men and very less of people in the 18-30 age group desire esteem need. Aesthetics need is only amongst the fem... Belongingness and love need is equally important for either males of females or person of any age group. It is surprising that women have more of esteem needs than men and very less of people in the 18-30 age group desire esteem need. Aesthetics need is only amongst the females. And females of age group 18-30 desire more of it than do the 31-45 because those females are more young and trendy and therefore follow the fashion. Many people like to achieve the self actualization but females desire more of this need than do males. People above the 31 years of age might go for it because they might have fulfilled all the other needs and this is the last thing left. Transcendence is related to self actualization but it is basically to do something which no one other has done or to think out of the ordinary and this is more in men than in women. And this desire of need arises more when a person has just passed or about to pass the teen age and is a young person when the capacity to think creatively is more as compared to after the thirties. Bibliography Richard L. Daft. Management. Orlando, Florida: The Dryden Press, Harcourt Brace College Publishers,

Military leavers and private industries Essay Example | Topics and Well Written Essays - 2500 words

Military leavers and private industries - Essay Example It is the application of knowledge, skills, tools, and techniques to plan and execute activities/tasks that meet or exceed customer/stakeholder needs and expectations from a project. There are two types of project management - strategic and tactical. Tactical project management, which involves planning, organizing and managing a single project within an organization, while strategic project management, usually a management function, kicks in when several projects are being run at once, and involves prioritizing current and forthcoming projects to meet with larger business objectives. The objective of project management methodology is to provide common standards to ensure that information technology projects are conducted in a disciplined, well-managed, and consistent manner. The ultimate goals of this methodology are to promote the delivery of quality products that result in projects which are completed on time and within budget. Competency is the ability to perform activities within a work function to a predetermined standard. Project management competency includes interrelated behaviors, knowledge, skills, attitudes and values required to perform as a project manager in the particular organizational environment. Project Proposal is a part of project management. ... 4. Preliminary return-on-investment and internal rate of return documents. The theme of this topic is about project management, actually about project proposal on theme: How military leavers (officers) with their advantages and disadvantages can be a benefit for the private industries. Project proposal describes an idea in details, this document includes the outcomes, major risks and an estimate and time required. Such project defines objectives, scope, resources of the idea. It also provides a broad overview of a proposed initiative, including how the manager can manage and deliver the results from the initiative, and a mechanism to facilitate formalized agreement to continue to a clearly set out "next step". So, the Project Proposal is about the problems of military leavers (officers) after their serving in the army. And the problem of this project is about military's leavers' adaptation to the business activity. This project needs approach system in its methodology, this system can define every step to develop the project's ideas from its definition to the final results. The scope and limitations' details of the project: there are financial boundaries, law boundaries and social ones. There are some resources this project will take: 1) time: the size of the proposed idea is not big, about two - three years; 2) money and likes, there are enough military associations having benefits programs for their members, state Departments of Commerce Health and Education, Small Business Administrations, and companies which have been owned by former military leavers, so they can sponsor such projects. The time line for the project completion: there are a few stages in the project: Literature review completed, 4/20/05 Data collection starts, 4/22/05 Data collection

What was the short term significance of the successful testing of the Coursework

What was the short term significance of the successful testing of the atomic bomb - Coursework Example Ever since the World War I, the world had been on the brink of a similar conflict and these fears manifested themselves in the form of the second Great War. The United States were involved in both conflicts indirectly, but the Pearl Harbour incident instantly brought them to forefront of the war. OVERVIEW The successful testing of nuclear bomb in the desert of New Mexico later culminated with the US finally dropping the bomb on Hiroshima and Nagasaki. Before the bombing, Truman described his predicament as he could not decide whether to ‘invade Japan proper or shall we Bomb and blockade’ (Truman, 1945). The stance on Japan had been very precarious from the start as they continued with their ruthless land grabbing behaviour; Truman was already in the process of considering all the options at hand to tackling with them. In his memoirs, Truman recalls that he had discussed the possibility of a full-scale invasion with his associates, but the United States wished to make a h eavy blow to Japanese, which would completely rule out the possibility of a fierce counterattack from them. Hence, it was decided that atomic bomb would be dropped on Hiroshima and Nagasaki, which were considered to be the main military equipment manufacturing centre for the Japanese forces. CONSEQUENCES The bombing of Hiroshima and Nagasaki ‘incinerated’ nearly 20,000 Japanese people. The casualties largely consisted of unarmed civilians, but the bombing was more strategic because most the arms factories were located in this district. Within a couple of hours, the cities were turned into ‘smelting hot furnace’ as described by a survivor of the atomic bomb, Hiroshi Morishita; a high school student at the time the bomb was dropped. The repercussions of the bomb were unspeakable as the people walked with their skin hanging and burnt; people died after vomiting blood or a black foam (Morishita, 2006). Therefore, the United States had achieved its goal of makin g a heavy blow on the Japanese as both cities were literally razed to the ground. The scale of disaster inflicted upon by the atomic was truly unprecedented that left thousands dead and millions injured. Survivors and Red Cross officials saw the break out of an epidemic as a result of the radiation; many of the illnesses and symptoms exhibited by the people seemed like the effects of X-ray overdose. The repercussions affected the following generations along with the reproductive cycle as men suffered from impotency and women began to have miscarriages (Hersey, 1994). However, on the United States’ part it was just a blatant ‘display of power’. Sherwin (1973) believed that the United States simply wanted to have a more intimidating facade on an international level and the destruction caused by the nuclear weapon was sufficient to underscore their point. The general masses feared the use of such weapons on a larger scale and other countries began a fierce nuclear a rms race in order to match up to the United States. It was the biggest gamble taken by the United States, for the experiment posed a major threat to the lives of the scientists. The country had invested nearly $2 Billion on this project and required manpower of 130,000 people; the success in the project Manhattan proved to be a milestone for the country (CBTO, 2010). The bombings marked the first time in history that a weapon of mass destruction was used that shook everyone and caused them to fear future conflicts that would involve the use of such weapons. It made everyone realize the need to regulate modern warfare; opening up new method of war that was not only restricted to the

PEEST factors that have impacted on your selected product line Essay

PEEST factors that have impacted on your selected product line recently - Essay Example Because of the increasingly competitive environment in the smart-phone market, Samsung has been aggressive in ensuring that the phone’s related intellectual properties are protected from suing competitors like Apple (Naidu-Ghelani, 2014: p1). The Samsung S5 faces political pressures in the West African market due to the Ebola virus and terrorism, especially as it opened Samsung Electronics West Africa just this year to increase market share in the lucrative market. In the immediate future, sales of the Samsung Galaxy S5 will also be influenced by the Transatlantic Trade and Investment Partnership between the US and EU, whose new tax policies and tariffs could impact significantly on price and sales (Mundy & Thomas, 2014: p1). The economic dimension is particularly critical for the Galaxy S5 because increased market liberalization in China, as well as increasing incomes and GDP growth in African countries is opening up new markets for the company (Jung-a, 2014: p1). However, the slow economic recovery in the EU is expected to continue into the foreseeable future, denting purchasing power for European consumers. The EU and other developed and developing countries in the EU have also recorded minimal decline in unemployment rates, which means that their purchasing power will remain low for the near future. However, unemployment levels in the Caribbean, Latin America, and South East Asia have fallen significantly, opening up new avenues of expansion (Thompson, 2014: p1). The rise of the ethical consumer internationally who wants products that are sourced and manufactured in a responsible and sustainable manner will be an important factor for the Galaxy S5, which they need to be aware of in order to satisfy the ethical consumer (Giles, 2014: p1). As a result, Samsung has to ensure that its marketing strategy includes steps taken in making their operations responsible and sustainable. Increased pressure from eco-friendly groups like Green Peace will also

Belonging to Place Essay Example for Free

Belonging to Place Essay Have you ever been in a room packed full of people, yet no matter whos around, you cant shake a feeling of un-ease, or a sense of not belonging? This has probably happened to each of us atleast once before. Belonging is usually defined as just generally being accepted, we assume its a reference to someone being treated differently to others, whether its for better or worse. But sometimes, it has more to do with the place we are in, rather than the people who are around. To prove this, Ill be discussing Shakespeares As You Like It, a romantic comedy set in a ficticious world, where the illustrious Court is supposedly the place to be for educated citizens, and the Forest of Arden, a place of exile, is thought to be harbour to many theives and those discarded from society. The dramatist uses techniques such as imagery, metaphors and dramatic irony to highlight key aspects of belonging and not belonging. In contrast to this text, Ill also examine My Sisters Keeper written by Jodi Picoult, where the sense of place is not physical, but familial. Picoult uses similar techniques to Shakespeares in As you like it, with imagery and irony used as common themes through-out the text. As You Like It revolves around Rosalind whos uncle, Duke Frederick banishes several characters from city life in the French Court. But when Rosalind herself is exiled, her cousin Celia declares that she will join Rosalind, and that they must go to the Forest to seek the rightful Duke, Rosalind cries Alas, what danger will it be to us, maids as we are, to travel forth so far! Beauty provoketh thieves sooner than gold This is where Shakespeare introduces the reputation of the forest, known as a dark and scary place of banishment and explains Rosalinds sense of obligation to dress as a man and call herself Ganymede, as she feels she must protect herself and her cousin. Throughout the text Shakespeare uses symbolism in many different ways. He commonly uses metaphors or similies not only to describe things, but sometimes to give them a double meaning. An example of this being Rosalinds choice of alternative identities, when she picks the name Ganymede, who in Roman myhtology is a cupbearer and a symbol of homosexual love, this adds to the continuum of sexual possibilites. When Orlandos selfish brother Oliver first causes him to join those exiled into the Forest of Arden he fears for himself, and his servant Adam, yet his opinions of the forest change when he meets Duke Senior and his comrades. Hath not old custom made this life more sweet than that of painted pomp? Are not these woods more free from peril than the envious court? The Duke asks him. Eventually others come to realise that their impression of the forest was also wrong, and that it has the potential to give them true happiness. As opposed to finding a physical place, Jodi Picoult demonstrates a different kind of belonging. Sara and Brian Fitzgerald dedicate their every moment to their middle daughter Kate, who is suffering from leukemia, leaving their other two childern, Anna and Jesse, feeling like they have no place in the family. This affects Anna in particular, as she was concieved in a lab to be used as spare parts for Kate, and made to donate things like stem cells and bone marrow. She is pushed too far when she is told she has to donate a kidney to her sister, and seeks medical emancipation, leaving her feeling even more out of place in the household. The eldest child Jesse however, rebels his own way by committing arson and petty crimes. Throughout the book Picoult uses this allusion to fire for many things; Kates uncontrollable illness, which seems to destroy everything within its path, or Anna initiating the law suit, like shes starting a blaze that she might not be able to contain. It is again used as a comparison to Kates disease, by her father Brian, who is a firefighter, when he suggests that some fires need to be left alone until they burn out. Though both texts have clear links to family, another aspect they share is great irony. In As You Like It, dramatic irony is used quite often because we, as the audience, always know something that the characters dont. When Rosalind, acting as Ganymede, ends up weaving a very tangled web for herself, she is the character who comes to help everyone achieve their happy ending, and find their rightful place. Shakespeares use of this technique brings great entertainment, and adds to the comedy. However, in My Sisters Keeper the irony is not so comedic. Jesse announces in court that Kate had forced Anna to stop donating organs as she was ready to let her luekemia take her life. Leaving the courthouse, after winning her case, Anna and her lawyer are caught in a terrible car accident, resulting in her giving her kidney to Kate before she passes, this helps Kate to fight off her cancer. Through this Picoults use of irony, much different to Shakespeares, allows Anna, who never knew her part, to help her sister find her own place in the world. In conclusion, the very different texts both highlight aspects of belonging, or not belonging, to a certain place. Whether its physical place or a role that you need to find. The Authors use of techniques such as imagery and irony, and as focus on relationships involving both love and hate, helps to convey what belonging truly means to them.